Privacy Policy

Last updated: 25 October 2026

Who we are

APEX Tattoo Co. is a trading name of Tattoo Boutique Ltd. Tattoo Boutique Ltd is the data controller responsible for the personal information we collect and use through our store.

Business contact address:
Bedford Heights
Brickhill Drive
Bedford
MK41 7PH
United Kingdom

For privacy enquiries or to exercise your data protection rights, email info@apextattoo.co.uk.

Information comes directly from you, from your use of our website and from providers involved in processing payments and delivering orders. Payment details are handled by the payment providers available at checkout; we do not need your full card details to provide customer support.

How and why we use your information

Orders and customer service: to process purchases, arrange delivery, manage returns and respond to order enquiries. We use this information to fulfil our contract with you or take steps you request before entering a contract.
Legal obligations: to maintain accounting and tax records and respond to lawful requests.
Business operations and security: to answer general enquiries, prevent fraud, resolve disputes and protect our store. We rely on our legitimate interests in running a secure business and supporting customers, while considering your rights.
Newsletters: to send marketing emails when you subscribe, relying on your consent.
Website analytics: to understand how visitors use our website and improve it, using consent where required.

If you do not provide information needed to process an order, we may be unable to complete your purchase or arrange delivery.

Newsletters and Shopify Email

We use Shopify Email to manage subscriptions and send APEX news, product updates and offers to subscribers.

You can unsubscribe at any time using the link in our marketing emails or by contacting us. Withdrawing consent does not affect processing that took place before you withdrew it.

Unsubscribing from marketing does not stop essential messages about an order you have placed.

Cookies and Google Analytics

Our website uses cookies and similar technologies. Some support essential functions, such as your shopping basket, checkout and security. Others help measure website usage.

We use Google Analytics to understand how visitors find and interact with our store. Depending on the configuration and your privacy choices, this can involve device information, cookie identifiers and browsing events.

Where consent is required, optional analytics technologies should only operate after you agree. You can manage available choices through our website’s cookie controls. Browser settings also allow you to manage cookies, although blocking essential cookies may affect store functionality.

Learn more about Google’s handling of information at Google’s Privacy Policy.

Who receives your information

We share relevant information with providers needed to operate our business, including:

Shopify: for store hosting, checkout, order management and Shopify Email.
Payment providers: to process payments, refunds and payment-related security checks.
Royal Mail and delivery partners: to deliver orders and provide delivery updates.
Google: for Google Analytics, subject to applicable privacy choices.
Professional advisers and authorities: where needed for accounting, legal obligations or the protection of legal rights.

Some providers also process information for their own purposes under their privacy policies. You can read more at Shopify’s Privacy Policy.

International processing

Our providers may process personal information outside the United Kingdom. Where a restricted international transfer takes place, an appropriate legal transfer mechanism is required, such as UK adequacy regulations or approved contractual safeguards.

How long we keep information

We retain information according to its purpose:

Order and financial records are retained for applicable accounting and tax requirements and to handle related claims.
Customer enquiries are retained for as long as needed to resolve the enquiry and manage relevant follow-up or disputes.
Newsletter information is retained while you remain subscribed. We may retain a limited record of your opt-out to ensure we respect it.
Analytics information is retained according to the retention settings configured in our analytics services.

Retention decisions take account of legal requirements, the nature of the information and whether it is still needed for its original purpose.

To make a request, contact info@apextattoo.co.uk. We may need to verify your identity before responding.

Changes to this policy

We may update this policy when our business, services or data practices change. We will update the date above and provide further notice where required.